The Role of CRM Software in Planning Business Expansion


I want to turn my attention back to more serious topics this week and delve into some of what I've been working on lately in terms of business expansion for 2017. Specifically, I want to talk about the role a good CRM strategy and software plays in building rapid business growth.

CRM software can really make or break your business growth goals. With the wrong software (or, worse, no software) you're effectively operating with a leaky bucket when it comes to sales. You won't convert as much as you could and you won't get the same lifetime customer value as you may otherwise achieve.

The key here is to find the software that works for you and your team. Every team is different, and there's no one size fits all. Try out a bunch of different softwares on trial and go with the one that provides the best fit.